ONLINE DIGITAL MARKETING BOOT CAMP

FROM UNC-CHAPEL HILL

Prepare to Become a Savvy Digital Marketer

In the Digital Marketing Boot Camp at UNC-Chapel Hill, you’ll gain multidisciplinary training in marketing strategy, campaign development, digital advertising and modern tools in site analytics and reporting. You can complete your digital marketing training part time in 18 weeks while maintaining your existing obligations.

The program is fully online and offers project-based learning, live virtual classes, opportunities to work in groups and a wide range of career services. UNC-Chapel Hill’s online digital marketing boot camp is designed so that regardless of where you live, you can expect a high-quality educational experience and a culture of interdisciplinary collaboration.

The Online Digital Marketing Bootcamp at a Glance

COVERS MARKETING STRATEGY AND REPORTING TOOLS

18 WEEKS PART TIME

100% ONLINE

NO PRIOR
EXPERIENCE REQUIRED

Digital Marketing Bootcamp Online Curriculum

The Digital Marketing Boot Camp at UNC-Chapel Hill covers the fundamental marketing concepts necessary to step into the industry. The curriculum explores marketing specializations and best practices, and teaches you to use a host of modern analytics tools and methods.

Each week, you’ll dedicate 10 hours to scheduled in-class time and 20-plus hours to outside work and hands-on projects. At the end of this intensive program, you’ll graduate with a wide set of technical skills and will receive a complimentary Facebook Certification exam voucher.

FUTURE-PROOF YOUR SKILLS

You will develop expertise in the following areas:

  • Marketing strategy, including brand building, lead generation and conversion funnels
  • Tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager and WordPress
  • Digital advertising, including paid search, display ads and paid social media
  • Campaign and website optimization, including SEO, link building, conversion tracking and domain authority

The material covered is subject to change, as our academic team adjusts the curriculum to the market demand.

ADMISSIONS FOR THE DIGITAL MARKETING BOOTCAMP ONLINE

Learning digital marketing requires hours of hard work—we’re looking for passionate, committed applicants who are determined to achieve life-changing results.

ADMISSIONS REQUIREMENTS:

To qualify for admission, you must:

  • Be at least 18 years old
  • Hold a high school diploma or GED
  • Pass a critical thinking and problem-solving assessment

No prior marketing or programming experience is required. While some background knowledge is helpful, no experience is needed as long as you are eager to learn.

For more information about the application process or the digital marketing bootcamp, fill out our form or contact an admissions advisor at 919-425-0055.

THE ONLINE BOOTCAMP EXPERIENCE

Our online bootcamps are designed to give you the flexibility to balance your priorities and provide you with the structure and support you need to succeed:

  • Attend scheduled, instructor-led online classes three days per week.
  • Solidify your knowledge and apply your skills to weekly coursework.
  • Receive support from your instructors, tutors, Student Success Manager, Career Services team and peer network.

Upon successful completion of the program, you’ll receive a Professional Certificate from the William and Ida Friday Center for Continuing Education at UNC-Chapel Hill.

Additional Online Offerings From UNC-Chapel Hill

In addition to the Digital Marketing Boot Camp, UNC-Chapel Hill offers the following online boot camps:

Start Your Digital Marketing Training

If you’re ready to get to work, we’re here to support you. Learn SEO, analytics, digital advertising, and more in less than five months while benefiting from UNC-Chapel Hill’s cutting-edge curriculum and extensive student support.

Let’s get started.

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